2019 Women's Rankings

2019 Women's Rankings: Norway

Top Impression Rankings
Rank Brand 2019 Score
1 IKEA 59.3
2 Kiwi 57.7
3 Vipps 57.2
4 FINN.no 56.2
5 Clas Ohlson 53.9
6 Tine 52.6
7 Freia 52.3
8 Meny 49.7
9 Netflix 47.2
10 Q-Meieriene 47.2
Top Impression Improvers
Rank Brand 2019 2018 Change in Score
1 Rema 1000 45.3 31.6 13.7
2 Power 22.5 13.7 8.7
3 Norwegian 41.9 33.8 8.1
4 First Price 27.4 20.5 6.9
5 DNB 18.1 11.3 6.9
6 Vipps 57.2 50.4 6.7
7 Klarna 25.7 19.1 6.6
8 Huawei 16.8 11.1 5.7
9 Spar 26.8 21.2 5.6
10 Kavli 33.4 28.6 4.8
Methodology: 

The 315 brands in YouGov BrandIndex were ranked using the Impression score, which asks respondents, “Overall, of which of the following brands do you have Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Women’s Rankings chart shows the brands with the highest average Impression scores between February 1, 2018 and January 31, 2019. The Impression Improvers chart ranks the brands with the highest increase in Impression comparing the scores for this year and the prior 12 month period (February 1, 2017 and January 31, 2018). To be included the year over year variance must be positive. Scores are representative amongst women.

All Impression scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

2019 Women's Rankings

2019 Women’s Rankings

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