2019 NextGen WOM

2019 NextGen WOM: Norway

Top WOM Rankings
Rank Brand 2019 Score
1 Netflix 75.7
2 Vipps 75.6
3 Apple 67.1
4 YouTube 66.8
5 IKEA 63.2
6 Coca-Cola 62.2
7 Tesla 62.2
8 Rema 1000 61.6
9 HBO Nordic 61.4
10 Spotify 60.8
Top WOM Improvers
Rank Brand 2019 2018 Change in Score
1 Samsung 57.1 50.6 6.6
2 Clas Ohlson 52.5 47.2 5.3
3 XXL 49.3 46.0 3.3
4 Toyota 50.4 47.8 2.6
5 FINN.no 59.4 56.8 2.5
6 Tesla 62.2 59.8 2.5
7 Freia 43.9 41.9 2.0
8 IKEA 63.2 61.8 1.4
9 VISA 33.2 32.2 1.0
10 Coca-Cola 62.2 61.3 0.9
Methodology: 

YouGov BrandIndex first screened all of its 319 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were young adults 18 through 34 years old. Data was collected between September 1, 2018 and August 31, 2019.

2019 Top Brand Buzz Rankings

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