Banner Image

2018 Millennial WOM: Norway

Top WOM Rankings
Rank Brand 2018 Score
1 Vipps 76.8
2 Netflix 74.9
3 Spotify 68.4
4 YouTube 67.5
5 Rema 1000 67.3
6 Apple 66.7
7 IKEA 61.8
8 Kiwi 61.7
9 Coca-Cola 61.3
10 Tesla 59.8
Top WOM Improvers
Rank Brand 2018 2017 Change in Score
1 Volvo 50.4 41.3 9.1
2 Tesla 59.8 52.3 7.5
3 YouTube 67.5 60.4 7.1
4 IKEA 61.8 55.9 6.0
5 Spotify 68.4 62.7 5.7
6 Meny 51.3 46.7 4.6
7 Tine 42.6 38.6 4.0
8 Kiwi 61.7 58.7 3.0
9 Clas Ohlson 47.2 44.7 2.5
10 Freia 41.9 39.6 2.3
Methodology: 

YouGov BrandIndex first screened all of its 280 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were adults 18 through 34 years old. Data was collected between September 1, 2016 and August 31, 2018.

2018 2018 Millennial WOM

WOM Rankings by Market

Brand Rankings Archive

Contact Us

6108

People Illustration