2019 NextGen WOM

2019 NextGen WOM: Malaysia

Top WOM Rankings
Rank Brand 2019 Score
1 AirAsia 84.9
2 Shopee 84.1
3 McDonald's 79.4
4 KFC 78.8
5 Lazada 75.1
6 Facebook 74.8
7 Huawei 73.9
8 Whatsapp 73.7
9 Instagram 70.4
10 Perodua 70.3
Top WOM Improvers
Rank Brand 2019 2018 Change in Score
1 Netflix 64.7 51.7 13.0
2 Proton 68.4 60.6 7.8
3 Shopee 84.1 76.6 7.5
4 Safi 55.3 48.5 6.8
5 Parkson 52.0 46.7 5.4
6 Huawei 73.9 68.7 5.1
7 Malayan Banking 49.3 44.4 4.8
8 Sogo 47.6 43.0 4.6
9 Gatsby 48.4 44.6 3.8
10 AXA 53.7 50.0 3.6
Methodology: 

YouGov BrandIndex first screened all of its 419 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were young adults 18 through 34 years old. Data was collected between September 1, 2018 and August 31, 2019.

2019 Top Brand Buzz Rankings

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