Banner Image

2019 Brand Advocacy Rankings: Malaysia

Top Advocacy Rankings
Rank Brand 2019 Score
1 Shopee 80.4
2 Huawei 76.6
3 Whatsapp 74.6
4 Emirates 73.6
5 Toyota 73.5
6 Netflix 72.6
7 Singapore Airlines 71.1
8 Qatar Airways 70.1
9 Honda 69.3
10 ANA 69.2
Top Advocacy Improvers
Rank Brand 2019 2018 Change in Score
1 Proton 25.1 6.4 18.6
2 Unifi Mobile 35.9 24.1 11.8
3 MSIG 41.3 32.0 9.3
4 Affin Bank 24.0 16.6 7.3
5 Sun Life 21.4 14.2 7.2
6 YES 4G 12.0 5.3 6.7
7 Netflix 72.6 67.0 5.6
8 Axe 42.2 36.9 5.4
9 Pureen 35.8 30.5 5.3
10 Bank Simpanan Nasional (BSN) 16.1 11.2 4.9
Methodology: 

YouGov BrandIndex screened all of its 419 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2018 and October 31, 2019, and Improvers data was collected between November 1, 2017 and October 31, 2019. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

2019 Top Brand Buzz Rankings

Advocacy by Market

Brand Rankings Archive

Contact Us

1082

People Illustration