2018 - Advocacy Rankings

2018 Advocacy Rankings: Malaysia


Top Advocacy Rankings
Rank Brand 2018 Score
1 Shopee 77.2
2 Huawei 77.0
3 Singapore Airlines 76.7
4 Whatsapp 76.1
5 Toyota 74.3
6 Honda 71.3
7 Japan Airlines (JAL) 71.2
8 Lazada 69.7
9 Uniqlo 68.9
10 Book Depository 67.8

Top Advocacy Improvers
Rank Brand 2018 2017 Change in Score
1 Shopee 77.2 62.5 14.6
2 Perodua 58.2 46.2 12.0
3 Netflix 67.0 55.8 11.2
4 McDonald's 49.8 40.9 8.9
5 Huawei 77.0 68.2 8.8
6 Proton 6.4 -1.8 8.2
7 Xiaomi 59.8 51.8 8.0
8 Watsons 44.6 37.3 7.2
9 Twitter 40.4 33.2 7.2
10 The Body Shop 60.0 53.3 6.7
Methodology: 

YouGov BrandIndex screened all of its 380 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018, and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

Advocate Banner Image

Advocacy by Market

Brand Rankings Archive

Contact Us

6367

People Illustration