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2019 Buzz Rankings: Japan

Top Buzz Rankings
Rank Brand 2019 Score
1 Tokyo DisneyLand 37.0
2 UNIQLO 34.6
3 Rakuten Card 31.4
4 Tokyo DisneySEA 31.2
5 LINE 28.0
6 Universal Studios Japan 27.1
7 Rakuten 26.0
8 YouTube 25.1
9 SK-II 25.1
10 iPhone 25.0
Top Buzz Improvers
Rank Brand 2019 2018 Change in Score
1 TOSHIBA 5.6 1.6 4.1
2 Korean Air -11.7 -14.1 2.4
3 ICHIKAMI 7.8 5.8 2.0
4 Netflix 6.5 5.0 1.6
5 American Express 4.9 3.7 1.2
6 Fuji Xerox 3.3 2.2 1.1
7 shu uemura 3.9 3.0 0.9
8 M・A・C 3.9 3.1 0.8
9 Delta Airlines 0.8 0.0 0.8
10 Estee Lauder 4.5 3.7 0.8
Methodology: 

The 364 brands in YouGov BrandIndex were ranked using the Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January 1st and December 31st, 2019. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2018 and 2019, to be included in the Buzz Improvers list, the variance must be positive. Scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

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