Global Rankings

2018 - Buzz Rankings: Japan Office Technology / Consumer Electronics

Top Buzz Rankings
Rank Brand 2018 Score
1 Panasonic 24.8
2 Google 22.8
3 Apple 22.4
4 Nintendo 19.3
5 Sony 19.0
Top Buzz Improvers
Rank Brand 2018 2017 Change in Score
1 Toshiba 1.6 -16.4 17.9
2 Sharp 11.8 6.7 5.1
3 Samsung -4.1 -7.8 3.7
4 Panasonic 24.8 21.9 3.0
5 Sony 19.0 16.6 2.4
Methodology: 

The 335 brands in YouGov BrandIndex were ranked using the Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2018. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2017 and 2018, to be included the year over year variance must be positive. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

2019 Top Brand Buzz Rankings

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