Global Rankings 2013

2013 - Annual Rankings: Japan

The 2013 Rankings compare BrandIndex Buzz scores for over 200 brands in Japan, to reveal the brands with the most positive noise in the year. All of the brands were rated using YouGov BrandIndex’s Buzz score.

Buzz scores measure recent brand sentiment and also indicate the direction of recent awareness.

Japan Top Buzz
Japan Top Buzz

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. Scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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