Banner Image

2020 Women's Rankings: Indonesia

Top Impression Rankings
Rank Brand 2020 Score
1 WhatsApp 67.8
2 Shopee 67.6
3 Garuda Indonesia 65.4
4 Indomie 60.5
5 Sunlight 59.9
6 Aqua 59.9
7 OVO 59.1
8 GO-PAY 58.9
9 Yakult 58.2
10 YouTube 57.9
Top Impression Improvers
Rank Brand 2020 2019 Change in Score
1 OVO 59.1 37.5 21.6
2 DANA 27.3 8.2 19.1
3 Shopee 67.6 52.7 14.9
4 Netflix 23.9 12.7 11.2
5 RedDoorz 11.8 2.4 9.4
6 Twitter 29.3 20.7 8.6
7 Vans 22.0 13.9 8.1
8 Samyang 13.1 5.1 8.0
9 Frisian Flag 40.5 32.8 7.7
10 Uniqlo 29.6 22.0 7.6
Methodology: 

The 721 brands in YouGov BrandIndex were ranked using the Impression score, which asks respondents, “Overall, of which of the following brands do you have a Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Women’s Rankings chart shows the brands with the highest average Impression scores between February 1, 2019 and January 31, 2020. The Impression Improvers chart ranks the brands with the highest increase in Impression comparing the scores in the most recent period with the period ending 12 months prior (February 1, 2018 – January 31, 2019). All scores in the Women’s Rankings are filtered to include a representative sample of women only.

All Impression scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

2019 Top Brand Buzz Rankings

2020 Women’s Rankings

Brand Rankings Archive

Contact Us

6367

People Illustration