2019 Women's Rankings

2019 Women's Rankings: Indonesia

Top Impression Rankings
Rank Brand 2019 Score
1 Garuda Indonesia 76.8
2 Sunlight 62.2
3 Aqua 61.2
4 Yakult 59.6
5 Samsung 58.4
6 Indomie 56.5
7 Pepsodent 55.6
8 Instagram 55.3
9 YouTube 54.8
10 Google 54.5
Top Impression Improvers
Rank Brand 2019 2018 Change in Score
1 Shopee 52.7 35.9 16.8
2 Vaseline 44.7 34.5 10.2
3 Maybelline 35.2 25.8 9.4
4 Wardah 50.6 41.2 9.3
5 Indomaret 41.9 34.2 7.6
6 Pepsodent 55.6 48.5 7.1
7 Cussons 27.2 20.2 7.1
8 Lifebuoy 41.2 34.2 6.9
9 Zwitsal 28.2 21.3 6.9
10 Alfamart 38.5 31.6 6.8
Methodology: 

The 700 brands in YouGov BrandIndex were ranked using the Impression score, which asks respondents, “Overall, of which of the following brands do you have Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Women’s Rankings chart shows the brands with the highest average Impression scores between February 1, 2018 and January 31, 2019. The Impression Improvers chart ranks the brands with the highest increase in Impression comparing the scores for this year and the prior 12 month period (February 1, 2017 and January 31, 2018). To be included the year over year variance must be positive. Scores are representative amongst women.

All Impression scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

2019 Brand Health Rankings

2019 Women’s Rankings

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