2019 NextGen WOM

2019 NextGen WOM: Indonesia

Top WOM Rankings
Rank Brand 2019 Score
1 Shopee 81.6
2 OVO 80.5
3 Indomie 78.6
4 GO-PAY 77.8
5 WhatsApp 77.4
6 Go-Jek (Go-Ride) 74.8
7 Instagram 74.7
8 Samsung 73.7
9 Xiaomi 73.2
10 GrabBike 72.2
Top WOM Improvers
Rank Brand 2019 2018 Change in Score
1 Pixy 50.2 40.4 9.8
2 Netflix 53.1 44.2 8.9
3 Twitter 57.7 49.8 7.9
4 Logitech 40.0 33.6 6.4
5 L'Oréal Paris 43.7 37.4 6.3
6 Maybelline 60.2 54.3 5.9
7 Smartfren 59.9 54.3 5.7
8 Shopee 81.6 76.1 5.5
9 Dell 37.4 32.6 4.8
10 My Baby 46.3 41.5 4.8
Methodology: 

YouGov BrandIndex first screened all of its 715 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were young adults 18 through 34 years old. Data was collected between September 1, 2018 and August 31, 2019.

2019 Top Brand Buzz Rankings

WOM Rankings by Market

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