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2019 Brand Advocacy Rankings: Indonesia

Top Advocacy Rankings
Rank Brand 2019 Score
1 Garuda Indonesia 86.1
2 WhatsApp 78.3
3 OVO 77.5
4 Shopee 76.8
5 Toyota 76.6
6 Singapore Airlines 76.4
7 BCA 76.2
8 GO-PAY 76.0
9 Adidas 75.6
10 Honda 74.7
Top Advocacy Improvers
Rank Brand 2019 2018 Change in Score
1 California Fried Chicken 18.9 7.1 11.8
2 Pixy 44.7 33.9 10.8
3 Netflix 65.0 54.6 10.4
4 Texas Fried Chicken 25.0 14.6 10.4
5 Huawei 36.2 25.9 10.3
Methodology: 

YouGov BrandIndex screened all of its 715 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2018 and October 31, 2019, and Improvers data was collected between November 1, 2017 and October 31, 2019. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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