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2018 Millennial WOM: Indonesia

Top WOM Rankings
Rank Brand 2018 Score
1 Indomie 79.0
2 Instagram 77.3
3 Shopee 76.1
4 Facebook 74.8
5 Samsung 74.6
6 Xiaomi 73.1
7 YouTube 72.6
8 Garuda Indonesia 72.0
9 KFC 71.0
10 Airy Rooms 70.3
Top WOM Improvers
Rank Brand 2018 2017 Change in Score
1 Apple (iPhone / iPad) 62.9 46.3 16.5
2 Volvo 31.1 20.2 10.9
3 Korean Air 40.5 32.0 8.4
4 Plaza Senayan 36.0 27.8 8.2
5 Senayan City 38.6 30.6 8.0
6 Pondok Indah Mall 37.7 29.8 7.9
7 Vaseline 50.8 42.9 7.9
8 Pond's Men 47.9 40.5 7.4
9 Cathay Pacific 39.6 32.3 7.3
10 Prudential 51.3 44.2 7.1
Methodology: 

YouGov BrandIndex first screened all of its 680 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were adults 18 through 34 years old. Data was collected between September 1, 2016 and August 31, 2018.

2018 2018 Millennial WOM

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