2018 - Advocacy Rankings

2018 Advocacy Rankings: Indonesia


Top Advocacy Rankings
Rank Brand 2018 Score
1 Garuda Indonesia 87.5
2 Singapore Airlines 77.2
3 BCA 76.5
4 Toyota 75.9
5 Traveloka 75.4
6 Honda (Cars) 75.2
7 Google 74.6
8 Honda (Motorcycles) 74.4
9 Apple (iPhone / iPad) 74.0
10 Nike 73.1

Top Advocacy Improvers
Rank Brand 2018 2017 Change in Score
1 BNI 65.2 54.5 10.7
2 Maybelline 63.8 53.6 10.1
3 Prudential 37.1 26.9 10.1
4 Visa 50.1 40.2 9.9
5 Bank Mandiri 63.6 53.8 9.9
6 Bank Rakyat Indonesia 57.5 47.8 9.8
7 Bank Danamon 28.8 19.7 9.1
8 Mastercard 49.6 40.6 9.0
9 HSBC 34.2 25.6 8.6
10 Zalora Label 47.7 39.4 8.3
Methodology: 

YouGov BrandIndex screened all of its 700 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018, and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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