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2020 Women's Rankings: Hong Kong

Top Impression Rankings
Rank Brand 2020 Score
1 WhatsApp 48.8
2 Uniqlo 42.0
3 MoneyBack | 易賞錢 41.0
4 Google 40.6
5 VISA 40.1
6 YouTube 39.5
7 HKTVmall 39.3
8 Octopus Rewards 39.3
9 Nike 34.6
10 Rolex 32.5
Top Impression Improvers
Rank Brand 2020 2019 Change in Score
1 Mannings 31.2 17.9 13.3
2 Watsons 22.7 11.5 11.2
3 Alipay HK 18.9 10.0 8.9
4 Netflix 21.4 13.4 8.0
5 Samsung 22.6 15.8 6.8
6 Hong Kong Express 2.8 -3.5 6.3
7 i-cable (cable TV service) 5.0 -0.8 5.8
8 Bonjour 7.0 1.3 5.6
9 PARKnSHOP 28.8 23.5 5.3
10 Sasa 10.9 5.7 5.2
Methodology: 

The 348 brands in YouGov BrandIndex were ranked using the Impression score, which asks respondents, “Overall, of which of the following brands do you have a Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Women’s Rankings chart shows the brands with the highest average Impression scores between February 1, 2019 and January 31, 2020. The Impression Improvers chart ranks the brands with the highest increase in Impression comparing the scores in the most recent period with the period ending 12 months prior (February 1, 2018 – January 31, 2019). All scores in the Women’s Rankings are filtered to include a representative sample of women only.

All Impression scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

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2020 Women’s Rankings

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