2019 NextGen WOM

2019 NextGen WOM: Hong Kong

Top WOM Rankings
Rank Brand 2019 Score
1 Alipay HK 66.5
2 McDonald's 63.0
3 AIA 60.5
4 WeChat 60.4
5 Whatsapp 60.4
6 Apple 60.0
7 Asia Miles | 「亞洲萬里通」 60.0
8 Facebook 59.7
9 Netflix 59.1
10 WeChat Pay 58.9

YouGov BrandIndex first screened all of its 319 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were young adults 18 through 34 years old. Data was collected between September 1, 2018 and August 31, 2019.

2019 Top Brand Buzz Rankings

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