Banner Image

2019 Brand Advocacy Rankings: Hong Kong

Top Advocacy Rankings
Rank Brand 2019 Score
1 Rolex 65.8
2 Netflix 64.9
3 HKTVmall 64.2
4 Whatsapp 62.4
5 Emirates 62.2
6 HSBC Reward+ | 滙豐 Reward+ 61.9
7 Amazon 61.8
8 Google 60.9
9 Singapore Airlines 60.3
10 Uniqlo 59.6
Top Advocacy Improvers
Rank Brand 2019 2018 Change in Score
1 Ritz-Carlton Hotel 52.5 40.9 11.7
2 Hong Kong Express 14.4 2.9 11.5
3 American Airlines 8.7 -0.5 9.2
4 Samsung 37.8 28.7 9.1
5 Marriott Hotels 47.1 38.5 8.6
6 Malaysia Airlines 1.9 -6.7 8.5
7 Sony 38.4 30.1 8.3
8 Apple Daily 21.8 13.7 8.1
9 Zurich Insurance 27.2 19.7 7.6
10 Alipay HK 51.0 44.0 7.0
Methodology: 

YouGov BrandIndex screened all of its 345 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2018 and October 31, 2019, and Improvers data was collected between November 1, 2017 and October 31, 2019. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

2019 Top Brand Buzz Rankings

Advocacy by Market

Brand Rankings Archive

Contact Us

1082

People Illustration