2018 - Advocacy Rankings

2018 Advocacy Rankings: Hong Kong


Top Advocacy Rankings
Rank Brand 2018 Score
1 Rolex 65.5
2 Whatsapp 63.4
3 Google 63.4
4 Netflix 62.3
5 Red Hot Rewards of Your Choice (HSBC) 61.3
6 Emirates 56.7
7 Apple 56.2
8 Singapore Airlines 54.9
9 Uniqlo 54.8
10 Four Seasons Hotels and Resorts 52.3

Top Advocacy Improvers
Rank Brand 2018 2017 Change in Score
1 Nivea 31.6 21.4 10.1
2 Lancôme 26.9 17.5 9.4
3 China Eastern Airlines 0.8 -8.0 8.8
4 Listerine 35.1 26.8 8.3
5 Air China 3.9 -2.1 6.1
6 Neutrogena 29.4 23.4 6.0
7 i-CABLE (Broadband internet) -7.9 -13.6 5.7
8 L'Oréal Paris 25.5 20.0 5.5
9 China Airlines 15.6 10.2 5.4
10 Vans 22.9 17.9 5.0
Methodology: 

YouGov BrandIndex screened all of its 350 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018, and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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