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2019 Workforce Rankings: Germany

Top Reputation Rankings
Rank Brand 2019 Score
1 Lego 40.5
2 Lufthansa 34.5
3 Samsung 31.9
4 Ravensburger 31.9
5 Miele 31.5
6 Bosch 30.9
7 Lindt 30.4
8 Adidas 30.4
9 Haribo 30.0
10 Nivea 29.5
Top Reputation Improvers
Rank Brand 2019 2018 Change in Score
1 Netflix 17.5 12.6 5.0
2 Philadelphia 15.7 11.7 4.0
3 Landliebe 21.5 17.8 3.7
4 Sparkasse 11.4 8.4 2.9
5 Exquisa 10.7 7.8 2.9
6 Huawei 8.2 5.4 2.8
7 Turkish Airlines -5.4 -8.1 2.6
8 Weihenstephan 19.4 16.9 2.6
9 Prime Video (Amazon) 10.1 7.5 2.5
10 Check24 11.9 9.6 2.3
Methodology: 

The 1,240 brands in YouGov BrandIndex were ranked using the Reputation score, which asks respondents “Imagine you (or your friend) were applying for the same sort of role at the following brand that you currently have or would apply for?” and “Which of the following brands would you be PROUD TO WORK FOR? & "Which of the following brands would you be EMBARRASSED TO WORK FOR?” Only respondents who are aware of a given brand are interviewed.

The Workforce Rankings chart shows the brands with the highest average Reputation scores between April 1, 2018 and March 31, 2019. The Reputation Improvers chart ranks the brands with the highest increase in Reputation comparing the scores for this year and the prior 12 month period (April 1, 2017 and March 31, 2018). To be included the year over year variance must be positive.

All Reputation scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

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2019 Workforce Rankings

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