2019 Women's Rankings

2019 Women's Rankings: Germany

Top Impression Rankings
Rank Brand 2019 Score
1 Lego 64.7
2 dm 64.4
3 Ravensburger 57.7
4 Rossmann 53.3
5 Samsung 52.3
6 IKEA 52.0
7 Miele 51.4
8 Playmobil 50.6
9 Nivea 50.4
10 Ritter Sport 49.7
Top Impression Improvers
Rank Brand 2019 2018 Change in Score
1 Netflix 29.6 20.6 9.0
2 Prime Video (Amazon) 23.2 15.0 8.3
3 Huawei 21.2 13.5 7.7
4 Sparkasse 23.7 19.2 4.5
5 Philadelphia 44.7 40.4 4.3
6 Schleich 32.4 28.8 3.7
7 Bose 31.4 27.8 3.6
8 booking.com 28.0 24.8 3.2
9 Nintendo Switch 8.8 5.6 3.1
10 Turkish Airlines 2.6 -0.4 3.0
Methodology: 

The 1230 brands in YouGov BrandIndex were ranked using the Impression score, which asks respondents, “Overall, of which of the following brands do you have Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Women’s Rankings chart shows the brands with the highest average Impression scores between February 1, 2018 and January 31, 2019. The Impression Improvers chart ranks the brands with the highest increase in Impression comparing the scores for this year and the prior 12 month period (February 1, 2017 and January 31, 2018). To be included the year over year variance must be positive. Scores are representative amongst women.

All Impression scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

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2019 Women’s Rankings

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