2018 - Advocacy Rankings

2018 Advocacy Rankings: Germany


Top Advocacy Rankings
Rank Brand 2018 Score
1 Lego 77.2
2 medikamente-per-klick 77.0
3 Hurtigruten 74.8
4 SecretEscapes 72.4
5 booking.com 71.3
6 Netflix 69.6
7 Ravensburger 69.3
8 Bose 69.1
9 AIDA 68.7
10 Airbnb 66.8

Top Advocacy Improvers
Rank Brand 2018 2017 Change in Score
1 EWE 32.1 20.4 11.7
2 Watchbox 27.0 17.4 9.5
3 otelo 31.3 22.0 9.3
4 Huawei 57.9 49.0 8.9
5 Buko 40.3 31.5 8.8
6 Arla 45.3 36.7 8.6
7 Envia M 34.8 26.3 8.5
8 Lidl Connect 44.0 35.6 8.4
9 Exquisa 37.4 29.4 8.1
10 Philadelphia 43.0 35.6 7.4
Methodology: 

YouGov BrandIndex screened all of its 1,200 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018, and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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