2019 Women's Rankings

2019 Women's Rankings: France

Top Impression Rankings
Rank Brand 2019 Score
1 Samsung 57.1
2 YouTube 52.4
3 Decathlon 50.6
4 Bonne Maman 48.5
5 La Laitière 46.9
6 Cristaline 46.5
7 Doliprane 46.2
8 Google 45.4
9 Evian 45.0
10 St Michel 44.5
Top Impression Improvers
Rank Brand 2019 2018 Change in Score
1 Huawei 13.5 4.9 8.5
2 Instagram 20.8 14.2 6.6
3 Pinterest 25.8 19.5 6.3
4 PayPal 28.1 22.4 5.6
5 WhatsApp 24.8 19.4 5.3
6 Maisons du Monde 35.8 30.5 5.2
7 Orchestra 18.7 13.6 5.1
8 MAAF 17.5 12.4 5.1
9 Dyson 35.6 30.6 5.0
10 Trivago 19.7 15.0 4.8
Methodology: 

The 1010 brands in YouGov BrandIndex were ranked using the Impression score, which asks respondents, “Overall, of which of the following brands do you have Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Women’s Rankings chart shows the brands with the highest average Impression scores between February 1, 2018 and January 31, 2019. The Impression Improvers chart ranks the brands with the highest increase in Impression comparing the scores for this year and the prior 12 month period (February 1, 2017 and January 31, 2018). To be included the year over year variance must be positive. Scores are representative amongst women.

All Impression scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

2019 Women's Rankings

2019 Women’s Rankings

Brand Rankings Archive

Contact Us

6361

People Illustration