2019 NextGen WOM

2019 NextGen WOM: France

Top WOM Rankings
Rank Brand 2019 Score
1 Netflix 79.9
2 Facebook 71.6
3 Airbnb 68.6
4 McDonald's 68.1
5 Apple 66.9
6 Snapchat 64.8
7 Disneyland Paris 64.4
8 iPhone 64.1
9 Instagram 63.8
10 Leboncoin 63.4
Top WOM Improvers
Rank Brand 2019 2018 Change in Score
1 Crédit Agricole 56.0 46.1 10.0
2 PlayStation 58.9 49.0 9.9
3 Netflix 79.9 71.8 8.1
4 McDonald's 68.1 62.5 5.7
5 E.Leclerc 60.6 55.3 5.3
6 Peugeot 49.4 44.5 4.8
7 Lidl 57.1 52.7 4.5
8 Facebook 71.6 67.4 4.2
9 Huawei 55.3 51.2 4.2
10 Lipton 41.7 38.2 3.5
Methodology: 

YouGov BrandIndex first screened all of its 1,037 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were young adults 18 through 34 years old. Data was collected between September 1, 2018 and August 31, 2019.

2019 Top Brand Buzz Rankings

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