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2019 Buzz Rankings: France

Top Buzz Rankings
Rank Brand 2019 Score
1 Lidl 30,1
2 Netflix 30,1
3 Peugeot 28,4
4 Samsung 28,0
5 Decathlon 27,8
6 E.Leclerc 27,4
7 Disneyland Paris 25,8
8 YouTube 25,6
9 Carglass 22,8
10 Ikea 22,7
Top Buzz Improvers
Rank Brand 2019 2018 Change in Score
1 SNCF -1,3 -11,4 10,1
2 Air France 9,5 0,5 9,1
3 EDF 11,2 4,0 7,2
4 Facebook 9,2 2,7 6,5
5 Engie 12,2 6,3 6,0
6 Carrefour 16,5 10,9 5,6
7 Ikea 22,7 17,2 5,5
8 Volkswagen 15,6 10,6 5,0
9 Lactel 5,0 0,6 4,5
10 Leroy Merlin 20,1 15,8 4,3
Methodology: 

More than 1 000 brands in YouGov BrandIndex were ranked using the Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January 1st and December 31st, 2019. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2018 and 2019, to be included in the Buzz Improvers list, the variance must be positive. Scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.
All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

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