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2019 Brand Advocacy Rankings: France

Top Advocacy Rankings
Rank Brand 2019 Score
1 Puy du Fou 79.7
2 Netflix 77.1
3 Michelin 73.9
4 Doctolib 72.7
5 Singapore Airlines 72.3
6 Emirates 71.0
7 Boursorama Banque 70.3
8 Bose 69.4
9 Xiaomi 69.4
10 Marmiton.org 68.4
Top Advocacy Improvers
Rank Brand 2019 2018 Change in Score
1 SNCF 16.8 1.0 15.8
2 Nexity 19.8 4.3 15.5
3 Air France 51.4 40.6 10.8
4 Guy Hoquet 30.4 20.0 10.4
5 EDF 32.1 22.1 10.0
6 Hilton 59.6 51.1 8.5
7 Cadremploi 38.6 30.5 8.1
9 Uniroyal 34.5 27.0 7.5
10 MAAF 45.4 37.9 7.5
8 KLM 48.3 40.8 7.5
Methodology: 

YouGov BrandIndex screened all of its 1,049 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2018 and October 31, 2019, and Improvers data was collected between November 1, 2017 and October 31, 2019. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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