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2018 Millennial WOM: France

Top WOM Rankings
Rank Brand 2018 Score
1 Netflix 71.8
2 Snapchat 68.9
3 Facebook 67.4
4 Apple 64.1
5 Doliprane 63.2
6 Instagram 63.0
7 McDonald's 62.5
8 iPhone 61.7
9 Samsung 61.5
10 Amazon 61.4
Top WOM Improvers
Rank Brand 2018 2017 Change in Score
1 Netflix 71.8 60.1 11.7
2 Carte Noire 31.2 22.2 9.0
3 Yves Rocher 53.2 46.0 7.2
4 Orange 46.0 38.9 7.1
5 Amazon 61.4 54.8 6.6
6 Carrefour 49.0 43.3 5.7
7 E.Leclerc 55.3 49.7 5.6
8 Instagram 63.0 57.5 5.5
9 Milka 40.0 34.6 5.5
10 Lipton 38.2 32.9 5.3
Methodology: 

YouGov BrandIndex first screened all of its 835 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were adults 18 through 34 years old. Data was collected between September 1, 2016 and August 31, 2018.

2018 2018 Millennial WOM

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