2019 NextGen WOM

2019 NextGen WOM: Finland

Top WOM Rankings
Rank Brand 2019 Score
1 Netflix 64.2
2 IKEA 56.8
3 Lidl 56.4
4 YouTube 55.9
5 Prisma 53.9
6 Mc Donald's 51.1
7 OP 50.7
8 Fazer 49.2
9 Coca Cola 48.2
10 Iittala 47.3
Top WOM Improvers
Rank Brand 2019 2018 Change in Score
1 Iittala 47.3 39.2 8.1
2 Finnair 43.1 38.8 4.3
3 Fazer 49.2 45.7 3.5
4 Gigantti 41.2 37.8 3.4
5 Coca Cola 48.2 44.9 3.3
6 Prisma 53.9 51.0 2.9
7 Marimekko 41.7 39.3 2.5
8 MobilePay 45.7 43.3 2.5
9 Lidl 56.4 54.1 2.3
10 OP 50.7 48.6 2.1
Methodology: 

YouGov BrandIndex first screened all of its 290 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were young adults 18 through 34 years old. Data was collected between September 1, 2018 and August 31, 2019.

2019 Brand Health Rankings

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