2019 NextGen WOM

2019 NextGen WOM: Denmark

Top WOM Rankings
Rank Brand 2019 Score
1 Netflix 68.3
2 MobilePay 58.5
3 Rema 1000 56.9
4 Facebook 52.2
5 HBO Nordic 51.4
6 Sygeforsikringen Danmark 51.0
7 Spotify 50.6
8 Coca-Cola 50.6
9 Pepsi 50.0
10 Viaplay 50.0
Top WOM Improvers
Rank Brand 2019 2018 Change in Score
1 Danske Spil 35.2 26.5 8.7
2 Matas 42.1 34.1 8.0
3 Rema 1000 56.9 49.5 7.4
4 Carlsberg 39.1 32.0 7.1
5 TV2 play 49.8 43.8 6.0
6 Bilka 44.2 39.9 4.2
7 Pepsi 50.0 46.1 3.9
8 Netto 48.0 44.1 3.9
9 Tuborg 40.8 37.1 3.7
10 VISA 28.4 25.1 3.3
Methodology: 

YouGov BrandIndex first screened all of its 406 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were young adults 18 through 34 years old. Data was collected between September 1, 2018 and August 31, 2019.

2019 NextGen WOM

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