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2019 Brand Advocacy Rankings: Denmark

Top Advocacy Rankings
Rank Brand 2019 Score
1 Lærerstandens Brandforsikring 72.4
2 Sygeforsikringen Danmark 71.1
3 MobilePay 69.5
4 Bose 66.1
5 Nordnet 64.3
6 Apple Pay 63.2
7 Mercedes-Benz 62.5
8 Audi 60.9
9 BMW 58.0
10 KIA 57.1
Top Advocacy Improvers
Rank Brand 2019 2018 Change in Score
1 Totalkredit 20.6 11.2 9.4
2 TV2 play 40.4 31.1 9.3
3 Mitsubishi 31.9 23.1 8.7
4 Canal Digital 23.1 14.4 8.7
5 3 27.8 20.8 7.1
6 KIA 57.1 50.1 7.0
7 Smag forskellen 42.3 35.3 7.0
8 twitter 20.9 14.1 6.8
9 Bet365 35.1 28.4 6.7
10 Nykredit 23.3 16.7 6.6
Methodology: 

YouGov BrandIndex screened all of its 440 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2018 and October 31, 2019, and Improvers data was collected between November 1, 2017 and October 31, 2019. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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