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2018 Millennial WOM: Denmark

Top WOM Rankings
Rank Brand 2018 Score
1 Netflix 66.3
2 MobilePay 61.4
3 Facebook 58.0
4 HBO Nordic 55.8
5 Viaplay 54.3
6 Coca-Cola 53.5
7 H & M 52.8
8 Tesla 52.7
9 Spotify 51.8
10 Rema 1000 49.5
Top WOM Improvers
Rank Brand 2018 2017 Change in Score
1 BMW 42.2 33.8 8.4
2 Oister 43.7 35.9 7.8
3 Alka 36.7 29.3 7.3
4 Änglamark 24.8 17.6 7.2
5 Lego 43.6 37.0 6.6
6 Volkswagen 47.5 40.9 6.6
7 H & M 52.8 46.9 5.8
8 Volvo 35.7 30.0 5.7
9 IKEA 49.4 44.6 4.8
10 Arla 34.5 29.9 4.6
Methodology: 

YouGov BrandIndex first screened all of its 360 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were adults 18 through 34 years old. Data was collected between September 1, 2016 and August 31, 2018.

2018 2018 Millennial WOM

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