Global Rankings

2018 - Index Rankings: Denmark




Top Index Rankings
Rank Brand 2018 Score
1 Lego 46.6
2 MobilePay 39.2
3 Rema 1000 39.0
4 Lurpak 37.3
5 Anthon Berg 34.8
6 DR2 32.3
7 Samsung 32.2
8 Arla 32.0
9 DR 31.2
10 Änglamark 30.6






Top Index Improvers
Rank Brand 2018 2017 Change in Score
1 Rejsekort 4.3 -1.5 5.9
2 DSB -11.1 -14.6 3.4
3 Huawei 8.0 4.7 3.3
4 Colgate 21.7 18.7 3.0
5 Lidl 17.9 15.1 2.8
6 Booking.com 11.5 8.8 2.8
7 Totalkredit 2.3 -0.4 2.7
8 Nykredit 3.6 1.0 2.6
9 DSB S-tog -2.7 -5.1 2.4
10 Storebæltsbroen 21.3 18.9 2.3
Methodology: 

The 360 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

For more information about how YouGov’s Plan & Track data can help your brand, please click here.

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