2018 - Advocacy Rankings

2018 Advocacy Rankings: Denmark


Top Advocacy Rankings
Rank Brand 2018 Score
1 Lærerstandens Brandforsikring 75.7
2 MobilePay 68.1
3 Sonos 65.6
4 Bose 63.4
5 Mercedes-Benz 60.5
6 Audi 60.0
7 Skoda 57.7
8 Det Kongelige Teater 57.3
9 Lego 56.2
10 Thai Airways 55.7

Top Advocacy Improvers
Rank Brand 2018 2017 Change in Score
1 Modstrøm 18.4 7.1 11.2
2 Ørsted 17.7 9.3 8.4
3 Nissan 37.8 29.6 8.3
4 Huawei 49.5 41.5 8.0
5 365 MiniRisk 47.1 39.4 7.7
6 Unibet 25.6 18.1 7.5
7 Stofa 19.8 12.5 7.3
8 Seat 48.0 41.2 6.9
9 Eniig 31.8 25.3 6.5
10 Codan 14.2 8.1 6.1
Methodology: 

YouGov BrandIndex screened all of its 360 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018, and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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