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2020 Women's Rankings: China

Top Impression Rankings
Rank Brand 2020 Score
1 Huawei | 华为 63.5
2 Alipay | 支付宝 59.1
3 Jifen Bao | 集分宝 (支付宝) 51.4
4 Wechat | 微信 51.0
5 Gree | 格力 50.4
6 Dove | 德芙 - Confectionary | 糖果及巧克力 49.1
7 Midea | 美的 47.5
8 Air China | 中国国际航空/国航 46.9
9 Estee Lauder | 雅诗兰黛 46.6
10 Tmall | 天猫 46.4
Top Impression Improvers
Rank Brand 2020 2019 Change in Score
1 Huawei | 华为 63.5 45.7 17.8
2 Haidilao | 海底捞 39.4 22.8 16.5
3 Taobao | 淘宝 37.9 24.9 13.0
4 YSL | 圣罗兰 32.2 19.3 12.9
5 Uniqlo | 优衣库 26.7 14.0 12.7
6 Kiehl’s | 科颜氏 28.8 16.7 12.1
7 Giorgio Armani | 阿玛尼 36.9 25.2 11.7
8 Dior | 迪奥 45.8 34.5 11.2
9 SK-II 34.7 24.2 10.5
10 Givenchy | 纪梵希 32.4 22.2 10.2
Methodology: 

The 995 brands in YouGov BrandIndex were ranked using the Impression score, which asks respondents, “Overall, of which of the following brands do you have a Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Women’s Rankings chart shows the brands with the highest average Impression scores between February 1, 2019 and January 31, 2020. The Impression Improvers chart ranks the brands with the highest increase in Impression comparing the scores in the most recent period with the period ending 12 months prior (February 1, 2018 – January 31, 2019). All scores in the Women’s Rankings are filtered to include a representative sample of women only.

All Impression scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

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