2019 NextGen WOM

2019 NextGen WOM: China

Top WOM Rankings
Rank Brand 2019 Score
1 Alipay | 支付宝 80.1
2 Huawei | 华为 75.4
3 Taobao | 淘宝 72.7
4 Jifen Bao | 集分宝 (支付宝) 71.8
5 Uniqlo | 优衣库 70.8
6 Macbook | 苹果笔记本电脑 69.6
7 Kindle | Kindle电子书阅读器 68.3
8 Wechat | 微信 68.2
9 Wechat wallet | 微信钱包 68.1
10 KFC | 肯德基 65.0
Top WOM Improvers
Rank Brand 2019 2018 Change in Score
1 Huawei | 华为 75.4 63.3 12.0
2 Pigeon | 贝亲 54.8 45.7 9.1
3 Converse | 匡威 54.2 46.2 7.9
4 Kindle | Kindle电子书阅读器 68.3 60.8 7.6
5 Conrad | 康莱德酒店 47.0 39.8 7.3
6 Bioré | 碧柔 49.9 42.8 7.1
7 Haidilao | 海底捞 59.8 52.7 7.0
8 Taobao | 淘宝 72.7 65.8 6.9
9 Casio | 卡西欧 59.1 52.7 6.4
10 Golf | 高夫 48.5 42.2 6.3
Methodology: 

YouGov BrandIndex first screened all of its 962 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were young adults 18 through 34 years old. Data was collected between September 1, 2018 and August 31, 2019.

2019 Top Brand Buzz Rankings

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