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2019 Index Rankings: China Travel: Airlines

Top Index Rankings
Rank Brand 2019 Score
1 Air China | 中国国际航空/国航 40.8
2 China Southern Airlines | 南方航空/南航 26.0
3 China Eastern Airlines | 东方航空/东航 23.7
4 Hong Kong Airlines | 香港航空 9.2
5 Air Asia | 亚洲航空/亚航 8.4
Top Index Improvers
Rank Brand 2019 2018 Change in Score
1 Air China | 中国国际航空/国航 40.8 35.9 4.9
2 China Eastern Airlines | 东方航空/东航 23.7 20.3 3.4
3 China Southern Airlines | 南方航空/南航 26.0 23.8 2.2
4 Japan Airlines | 日本航空 3.0 1.1 1.9
5 United Airlines | 美国联合航空 1.3 0.1 1.2
Methodology: 

The 950 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores for the 12 month period from July 1, 2018 through June 30, 2019. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. All scores are based on a representative sample of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands must have been tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

For more information about how YouGov’s Plan & Track data can help your brand, please click here.

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