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2019 Index Rankings: China Car Makers: Nameplate

Top Index Rankings
Rank Brand 2019 Score
1 Audi A6 | 奥迪A6 25.4
2 Audi Q5 | 奥迪Q5 19.6
3 BMW 7 Series | 宝马7系 18.8
4 Audi A4 | 奥迪A4 18.8
5 BMW 5 Series | 宝马5系 17.6
Top Index Improvers
Rank Brand 2019 2018 Change in Score
1 Honda Accord | 广汽本田雅阁 8.1 4.9 3.2
2 Porsche Panamera | 保时捷Panamera系列 11.2 9.4 1.7
3 Toyota Camry | 广汽丰田凯美瑞 7.2 5.5 1.7
4 Toyota RAV4 | 一汽丰田RAV4 6.3 4.7 1.6
5 Lexus ES | 雷克萨斯ES系列 8.3 6.8 1.5
Methodology: 

The 950 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores for the 12 month period from July 1, 2018 through June 30, 2019. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. All scores are based on a representative sample of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands must have been tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

For more information about how YouGov’s Plan & Track data can help your brand, please click here.

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