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2019 Index Rankings: China Loyalty Programmes

Top Index Rankings
Rank Brand 2019 Score
1 Jifen Bao | 集分宝 (支付宝) 46.7
2 Alitrip Taobao point | 淘宝网积分 19.0
3 China Merchants Bank credit card point | 招商银行信用卡积分 16.2
4 Dianping points ( | 大众点评积分 10.1
5 My Starbucks Reward | 星享俱乐部 10.0

The 950 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores for the 12 month period from July 1, 2018 through June 30, 2019. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. All scores are based on a representative sample of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands must have been tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

For more information about how YouGov’s Plan & Track data can help your brand, please click here.

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