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2019 Brand Advocacy Rankings: China

Top Advocacy Rankings
Rank Brand 2019 Score
1 Huawei | 华为 80.1
2 Jifen Bao | 集分宝 (支付宝) 79.1
3 Alipay | 支付宝 77.4
4 HP | 惠普 75.3
5 Shell | 壳牌 74.9
6 Air China | 中国国际航空/国航 74.7
7 Gree | 格力 72.7
8 Estee Lauder | 雅诗兰黛 71.6
9 Canon | 佳能 69.7
10 Castrol | 嘉实多 69.5
Top Advocacy Improvers
Rank Brand 2019 2018 Change in Score
1 HP computers | 惠普电脑 52.5 37.9 14.5
2 Ponds | 旁氏 38.4 25.6 12.8
3 Casio | 卡西欧 54.8 42.8 12.0
4 Haidilao | 海底捞 58.5 46.6 11.8
5 Pigeon | 贝亲 47.6 36.3 11.4
6 La Mer | 海蓝之谜 60.7 51.5 9.2
7 Taobao | 淘宝 43.3 34.2 9.1
8 Toyota | 丰田 60.5 51.7 8.8
9 dangdang.com | 当当网 32.5 24.4 8.1
10 DHC 36.7 28.8 7.9
Methodology: 

YouGov BrandIndex screened all of its 963 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2018 and October 31, 2019, and Improvers data was collected between November 1, 2017 and October 31, 2019. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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