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2018 Millennial WOM: China

Top WOM Rankings
Rank Brand 2018 Score
1 Alipay | 支付宝 78.2
2 Wechat | 微信 71.3
3 Wechat Wallet | 微信钱包 67.4
4 Pingan Insurance (Group) Company of China (Ping An) | 中国平安保险 66.6
5 Taobao | 淘宝 65.8
6 iPhone | 苹果iPhone 65.4
7 Macbook | 苹果笔记本电脑 65.4
8 Uniqlo | 优衣库 64.7
9 KFC | 肯德基 64.3
10 Huawei | 华为 63.3
Top WOM Improvers
Rank Brand 2018 2017 Change in Score
1 Red Bull | 红牛 45.9 37.3 8.5
2 Wrigley's Doublemint | 箭牌绿箭 43.1 34.5 8.5
3 Singapore Airlines | 新加坡航空 42.5 34.6 7.9
4 Audi | 奥迪 53.9 46.1 7.8
5 Philips Audio | 飞利浦音响 41.8 34.0 7.7
6 Ponds | 旁氏 43.6 35.9 7.7
7 Vichy | 薇姿 42.6 35.5 7.1
8 HASBRO | 孩之宝 58.0 51.5 6.6
9 Hershey's Kisses | Kisses好时之吻 44.8 38.3 6.5
10 Coke Zero | 可口可乐 零度 47.1 40.6 6.5
Methodology: 

YouGov BrandIndex first screened all of its 950 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were adults 18 through 34 years old. Data was collected between September 1, 2016 and August 31, 2018.

2018 2018 Millennial WOM

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