2018 - Advocacy Rankings

2018 Advocacy Rankings: China


Top Advocacy Rankings
Rank Brand 2018 Score
1 Jifen Bao | 集分宝 (支付宝) 77.8
2 Alipay | 支付宝 75.5
3 Huawei | 华为 72.9
4 Gree | 格力 70.3
5 HP | 惠普 70.1
6 Shell | 壳牌 69.7
7 Castrol | 嘉实多 69.5
8 Rolex | 劳力士 69.2
9 Air China | 中国国际航空/国航 67.9
10 Canon | 佳能 67.0

Top Advocacy Improvers
Rank Brand 2018 2017 Change in Score
1 Samsung Flatscreen | 三星平板电视 45.1 31.4 13.7
2 Taobao | 淘宝 33.9 23.7 10.2
3 Samsung | 三星 22.6 13.8 8.8
4 Lotte Xylitol | 乐天木糖醇口香糖 12.5 4.0 8.5
5 KFC | 肯德基 32.7 24.4 8.3
6 alibaba.com | 阿里巴巴 41.8 33.5 8.3
7 Beeflower | 蜂花 32.7 25.0 7.7
8 Mininurse | 小护士 31.4 23.9 7.5
9 Bawang | 霸王 1.9 -4.8 6.7
10 McDonald's | 麦当劳 31.5 24.8 6.6
Methodology: 

YouGov BrandIndex screened all of its 980 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018, and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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