2019 NextGen WOM

2019 NextGen WOM: Australia

Top WOM Rankings
Rank Brand 2019 Score
1 Netflix 73.5
2 Facebook 72.5
3 Instagram 69.3
4 McDonald's 68.7
5 KFC 67.8
6 Snapchat 67.7
7 Airbnb 66.4
8 YouTube 65.6
9 Kmart 64.9
10 Apple 63.9
Top WOM Improvers
Rank Brand 2019 2018 Change in Score
1 Audi 45.8 38.4 7.4
2 NAB 53.4 46.8 6.6
3 PayPal 62.5 56.0 6.5
4 trivago 46.7 41.2 5.5
5 Airbnb 66.4 61.4 5.0
6 Flight Centre 51.1 46.5 4.6
7 Google 52.2 48.0 4.2
8 ANZ 57.0 53.2 3.8
9 Netflix 73.5 69.9 3.7
10 Microsoft 45.0 41.4 3.7
Methodology: 

YouGov BrandIndex first screened all of its 574 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were young adults 18 through 34 years old. Data was collected between September 1, 2018 and August 31, 2019.

2019 Brand Health Rankings

WOM Rankings by Market

Brand Rankings Archive

Contact Us

6367

People Illustration