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2019 Brand Advocacy Rankings: Australia

Top Advocacy Rankings
Rank Brand 2019 Score
1 Netflix 77.1
2 Singapore Airlines 75.0
3 Toyota 69.4
4 Bose 69.4
5 Emirates 68.3
6 Air New Zealand 68.1
7 PayPal 66.7
8 Google 65.7
9 Bunnings 65.2
10 ING 64.2
Top Advocacy Improvers
Rank Brand 2019 2018 Change in Score
1 Chrysler 14.0 5.1 8.9
2 Budget Direct 36.2 28.0 8.2
3 NRMA Insurance 38.7 31.3 7.5
4 Dell 35.6 28.3 7.2
5 Stan 55.0 48.0 7.0
6 Chemist Warehouse 60.0 53.1 6.9
7 Bose 69.4 62.8 6.6
8 Banana Boat 32.0 25.5 6.5
9 Mitre 10 31.2 24.8 6.5
10 JB Hi-Fi 55.7 49.5 6.2
Methodology: 

YouGov BrandIndex screened all of its 611 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2018 and October 31, 2019, and Improvers data was collected between November 1, 2017 and October 31, 2019. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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