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2018 Millennial WOM: Australia

Top WOM Rankings
Rank Brand 2018 Score
1 Facebook 73.7
2 McDonald's 70.9
3 Netflix 69.9
4 Instagram 68.5
5 Kmart 68.4
6 KFC 66.7
7 Woolworths 64.8
8 Commonwealth Bank (CBA) 64.6
9 Aldi 64.1
10 YouTube 63.8
Top WOM Improvers
Rank Brand 2018 2017 Change in Score
1 ING 57.3 46.8 10.4
2 Specsavers 40.6 31.6 8.9
3 Qatar Airways 45.1 37.1 8.0
4 Nando's 53.9 46.8 7.2
5 Red Rooster 51.8 45.3 6.5
6 Domino's Pizza 61.1 54.6 6.5
7 Indeed 44.5 38.4 6.1
8 tripadvisor 42.1 36.4 5.7
9 IGA 48.3 42.6 5.7
10 AAMI 34.1 28.9 5.2
Methodology: 

YouGov BrandIndex first screened all of its 410 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were adults 18 through 34 years old. Data was collected between September 1, 2016 and August 31, 2018.

2018 2018 Millennial WOM

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