2018 - Advocacy Rankings

2018 Advocacy Rankings: Australia


Top Advocacy Rankings
Rank Brand 2018 Score
1 Netflix 77.2
2 Singapore Airlines 74.0
3 Air New Zealand 68.4
4 Toyota 68.2
5 Emirates 68.1
6 Sukin 66.9
7 Cancer Council 64.8
8 PayPal 63.8
9 Google 63.6
10 Bose 63.1

Top Advocacy Improvers
Rank Brand 2018 2017 Change in Score
1 Qatar Airways 57.8 48.5 9.3
2 Samsung 57.1 48.5 8.6
3 Intercontinental Hotel 53.3 44.6 8.6
4 Whatsapp 56.4 47.9 8.6
5 Domain 35.3 27.1 8.2
6 LinkedIn 32.3 24.1 8.2
7 Vodafone 26.8 18.8 8.0
8 Realestate.com.au 52.0 44.8 7.2
9 Virgin Money 25.9 18.8 7.1
10 Google+ 33.0 26.2 6.8
Methodology: 

YouGov BrandIndex screened all of its 410 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018, and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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