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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Wed, 08/06/2011 - 18:09
Do men only like Smartwater as long as Jennifer Aniston is in the ads? It seems only when she is walking, talking and in colo...
Thu, 02/06/2011 - 20:41
The King Bee appears to have brought Jack Daniel's a lot of Buzz with adults 21 - 29. New campaigns from both US brands Jack...
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Thu, 02/06/2011 - 09:12
Early indications from SportsIndex suggest that FIFA’s brand health may be a long way from recovery as brand perception score...
Tue, 31/05/2011 - 20:32
Expedia and Priceline have built their travel-booking brands for years, but now Travelzoo is ready for take-off in the US. T...
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Thu, 26/05/2011 - 15:29
National Savings & Investments, the Government-backed savings provider, re-launched its Index-linked Savings Certificates...
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Thu, 26/05/2011 - 11:06
Who has done well out of the super-injunction saga prevalent in the UK currently? Those celebrities whose names have now been...
Wed, 25/05/2011 - 14:42
Back at the end of March, the cider giant Magners launched the first ad in their “There’s method in the Magners” series, a ca...
Tue, 24/05/2011 - 21:01
US restaurant chain Chili’s’ May 10th national coupon promotion offering a free kid’s meal with the purchase of an adult entr...
Fri, 20/05/2011 - 15:12
Microsoft’s new Windows ad campaign has boosted its consumer perception with US adults and caught up with Apple during a vuln...
Tue, 17/05/2011 - 18:49
Barnes & Noble has made consumer perception gains on Amazon in the US with its new “Read Forever” marketing campaign for...
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