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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Mon, 27/06/2011 - 16:47
In our new blog on, we examine how Old Navy's "Dress Like a Guy" campaign, using a few very clever parody spots, h...
Thu, 23/06/2011 - 16:40
Nike’s first global foray into action sports—“The Chosen” campaign which uses the company’s familiar “Just Do It” slogan—appe...
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Thu, 23/06/2011 - 11:55
Taking advantage of the high profile news surrounding the former Big Brother contestant Imogen Thomas’ alleged affair with Ry...
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
Fri, 17/06/2011 - 16:18
If you’re stuck on a Father’s Day gift, please turn your attention to tractors. The hottest brand in the eyes of American fat...
Wed, 15/06/2011 - 16:03
Facebook’s US Buzz score has been declining since the beginning of the year among adults 18+, which may create some concern f...
Focus DIY
Wed, 15/06/2011 - 11:14
At the start of last month, the Focus DIY chain entered administration. BrandIndex data gives us a read on the problems that...
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Tue, 14/06/2011 - 15:57
SportsIndex research shows that the public’s perception of FIFA fails to improve as Corporate Reputation and Buzz scores cont...
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Thu, 09/06/2011 - 09:33
At the start of the year, BrandIndex looked at how Santander’s scores had nose-dived in the UK during 2010 taking it from com...
Wed, 08/06/2011 - 21:31
Considering their ad budget doesn’t come close to their much larger competitors, Farmers Insurance’s long-running “University...
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