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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Tue, 31/08/2010 - 14:38
The UK officially came out of recession in January this year and a comparison of the data for both the telecoms and financial...
Thu, 26/08/2010 - 14:45
Swiss company Nestlé has announced that it expects a five percent growth in sales for this half of 2010 despite its competito...
Thu, 26/08/2010 - 14:43
Record profits, but increasing prices for the insurance firm Aviva have seen an influx of mixed feelings towards the brand fr...
Thu, 05/08/2010 - 17:54
Value scores hold steady for sandwich segment, but fluctuate for burgers, pizza.
Fri, 30/07/2010 - 17:57
Now that BP has stopped the flow of oil into the Gulf of Mexico and surface oil seems to be disappearing faster than expected...
Thu, 22/07/2010 - 14:50
Telecoms giant sees plummeting Buzz score on BrandIndex following announcement of price rise. Telecoms giant BT has seen a si...
Thu, 22/07/2010 - 14:47
After Channel 4's airing of 'Undercover Boss', the hotel chain Best Western has seen an increase in its BrandIndex 'Buzz' sco...
Tue, 20/07/2010 - 14:59
The hosepipe ban imposed in the north west of England by United Utilities following the driest conditions since 1929, has see...
Mon, 19/07/2010 - 15:00
BrandIndex picked up on the publicity surrounding the launch of Amazon's home delivery grocery service this month, seeing the...
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
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