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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Mon, 25/10/2010 - 15:24
The last few months have marked a change in fortune for Magners Cider. The brands owner, C&C group, reported a growth in...
Wed, 13/10/2010 - 16:41
Krystal introduced 'Game Time Wings' as a new menu item just in time for football season. Chicken wings are a staple for armc...
Tue, 12/10/2010 - 16:42
Although pre-release rumours suggested that Mark Zuckerberg and Facebook did not cooperate with the makers of the film, consu...
Mon, 11/10/2010 - 16:45
Popeyes' advertising campaign highlighting its recent national taste test win over KFC has resonated with consumers.
Thu, 23/09/2010 - 14:13
Apple has launched two major new products in the second half of this year, the first being the iPad in May, followed by the i...
Wed, 22/09/2010 - 14:36
The latest attempt by Amazon to bring the ancient art of reading up in line with modern technology has arrived in the form of...
Wed, 22/09/2010 - 14:34
When Kraft’s takeover of Cadbury was completed on 2nd February last year the UK said farewell to one of its flagship brands....
Wed, 22/09/2010 - 14:32
While few people would have expected Wayne Rooney’s reputation to be intact after the latest allegations about this private l...
Tue, 21/09/2010 - 16:49
Perhaps taking a queue from the Domino's playbook, Pizza Hut launches a major branding campaign featuring actual employees in...
Tue, 31/08/2010 - 14:41
Greggs, the UK's leading bakery retailer, has seen it's BrandIndex scores increase over the past month, despite the rising pr...
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