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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Fri, 28/01/2011 - 10:31
Dining chains that touted product quality and value continued to get through to US consumers last year, according to Buzz ran...
Thu, 27/01/2011 - 18:23
After a phenomenal year, Facebook is close to narrowing the gap with Google when it comes to public sentiment in the United S...
Thu, 27/01/2011 - 11:10
Johnson & Johnson had to recall a variety of products in the United States last year because of quality-control problems...
Tue, 25/01/2011 - 16:29
The caped superhero smoothie swooped onto UK screens this January as innocent launched its biggest ever multi-platform market...
Tue, 18/01/2011 - 12:10
Eastender’s controversial cot death plot has become the most complained about story in the show’s history with the BBC receiv...
Mon, 17/01/2011 - 16:59
Buzz scores for United Airlines, American Airlines and US Airways lost altitude in the wake of the recent ‘Snowmaggedon’ to h...
Fri, 07/01/2011 - 18:06
The December snowfall not only wreaked havoc on the UK’s transport system, but also affected BrandIndex scores for the transp...
Tue, 04/01/2011 - 14:12
Coca-Cola unveiled their Christmas season activity with a multi-million pound festive campaign starting with the return of th...
Thu, 09/12/2010 - 16:54
Since switching teams from the Cleveland Cavaliers to the Miami Heat, basketball star LeBron James has faced his critics head...
Wed, 08/12/2010 - 15:31
Qantas endured a difficult November, after two high-profile safety problems which led to a round of negative publicity for th...
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