Banner Image


Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Tue, 18/01/2011 - 12:10
Eastender’s controversial cot death plot has become the most complained about story in the show’s history with the BBC receiv...
Mon, 17/01/2011 - 16:59
Buzz scores for United Airlines, American Airlines and US Airways lost altitude in the wake of the recent ‘Snowmaggedon’ to h...
Fri, 07/01/2011 - 18:06
The December snowfall not only wreaked havoc on the UK’s transport system, but also affected BrandIndex scores for the transp...
Tue, 04/01/2011 - 14:12
Coca-Cola unveiled their Christmas season activity with a multi-million pound festive campaign starting with the return of th...
Thu, 09/12/2010 - 16:54
Since switching teams from the Cleveland Cavaliers to the Miami Heat, basketball star LeBron James has faced his critics head...
Wed, 08/12/2010 - 15:31
Qantas endured a difficult November, after two high-profile safety problems which led to a round of negative publicity for th...
Wed, 08/12/2010 - 15:28
Every Christmas the UK waits with baited breath to catch the first glimpse of the festive ad campaigns from high street giant...
Tue, 07/12/2010 - 15:25
In many categories, tastes in different cities across the US are fairly similar. However, we did find some interesting differ...
Fri, 03/12/2010 - 15:47
GM raised $20B in its recent IPO - a sign that investors have confidence in the smaller and leaner company that has emerged f...
Thu, 02/12/2010 - 11:30
Microsoft has had a fantastic November and is taking the gaming world by storm as it launched the Xbox Kinect hands-free moti...
People Illustration